MARKETING SYSTEM OF HIGHER EDUCATION INSTITUTION: SUSTAINABILITY AND STRUCTURE

Authors

  • Elena Zhegus Kharkov State University of Nutrition and Trade http://orcid.org/

DOI:

https://doi.org/10.30889/2523-4692.2018-04-03-051

Keywords:

Higher educational institution, market of higher education products, marketing in the higher education sphere, stakeholders, marketing system of a higher educational institution

Abstract

Abstract. Introduction. In the conditions of higher education marketization, higher educational institutions have turned from educational institutions into business entities that carry out commercial activities in a specific industry market, which necessi

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References

Система/ Електронний ресурс]. – Режим доступу : https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0

Котлер, Ф., Армстронг, Г., Вонг, В., Сондерс, Дж. Основы маркетинга/ 5-е европейское изд.: Пер. с англ. – М.: 000 “И.Д. Вильямс”,. 2013. – 752 с.

References:

System / available at: https://ru.wikipedia.org/wiki/%D0%A1%D0% B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0

Kotler, P., Armstrong, G., Saunders, J. and Wong, V. (2013), Principles of marketing Оsnovy marketinga/ 5th European Edition, transl. from engl., Moscow, Williams Publ., 752 р.

Международный научный периодический рецензируемый журнал "Modern scientific researches"

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Published

2018-06-30

How to Cite

Жегус, Е. (2018). MARKETING SYSTEM OF HIGHER EDUCATION INSTITUTION: SUSTAINABILITY AND STRUCTURE. Modern Scientific Researches, 3(04-03), 23–27. https://doi.org/10.30889/2523-4692.2018-04-03-051

Issue

No. 04-03 (2018)

Section

Articles