The article is devoted to the state and trends of development of domestic medical and health services. At the present stage of development of international economic relations globalization processes covered all spheres of the world economy, including the world market of tourist services. The current trend in the economy of virtually all countries of the world is an increase in the share of tourist services, both in the structure of the gross domestic product and in the structure of consumption. Zakarpattia is one of the priority areas in terms of attractiveness and prospects for the development of international tourism in Ukraine. He not only must become a powerful tool for economic growth in the region, but can also serve as an effective factor in creating a positive image of Zakarpattia as a pearl of international tourism. Given the recent changes in the world market situation, there is an urgent need to study trends in the development of international tourism in the region. However, the development of tourism, especially in the context of international scale, is so dynamic that there is a need to follow the current trends in its manifestation in the regional aspect. Towards solutions to the problems of tourism at the regional and local levels, optimization of external and internal tourist flows, is seen in improving the mechanisms of state regulation of the industry, taking into account foreign experience. Ensuring sustainable development of the tourist industry of the region should be based on the modernization of tourism and recreation and recreation infrastructure. To this end, it seems necessary to introduce a special investment regime to promote the construction and reconstruction of tourist infrastructure.